New Era's Collaborative Origins and Cultural Influence With Jonathan Mannion

Before it was a staple in both hip-hop and streetwear culture, New Era was the official headwear provider for all of Major League Baseball.


In the video above, New Era and world renowned music photographer Jonathan Mannion talk about the history of both New Era and the MLB, as well as their ability to weave through so many cultures. We also discover the first time New Era changed the color of one of its caps came after a request from Spike Lee, when he asked for a Yankees hat to match a pair of Jordans.

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