Sole Expo Chicago Infp + Promo Video

Chicago sneakerheads and shoe enthusiasts alike are invited to the largest sneaker convention the Midwest has ever seen. The First Annual Sole Expo Convention will bring together the best minds in the sneaker world, music community, sports and event planners under one roof over the course of two days. Sole Expo is being held on July 19th and 20th from 12pm-7pm at Lacuna Artist Loft located at 2150 S. Canalport, Chicago.

Those in attendance of Sole Expo are invited to come peruse the largest and most impressive

collection of shoes under one roof as well as buy, trade and sell with the top names in the industry. In

addition to buying, selling, and trading, attendees are able to receive a custom consultation from

world-renowned custom shoe designer, Jake Ferrato of JBF Customs. JBF Customs is known for its

custom designs that combine an eye for detail and a taste for the finer things. Sole Expo not only

offers a bevy of shoe activity but also an opportunity to interact with some of the top names in hip-hop

and Chicago’s music scene. Chicago native and the fasted rapper around, Twista, will be in attendance

doing a meet and greet with fans. Fellow Chicago rapper, Chance the Rapper and musical prodigy Lee

England Jr., of Brand Jordan will also be in attendance.

The convention will also be hosting a contest, Sole Survivor, which is a two-day live custom shoe

design showdown. Six competitors will create custom designed shoes over the two days for the chance

to win a cash prize. Some of the most elite custom designers in the industry will serve as judges

including Jake Ferrato of JBF Customs, Mache Customs, El Cappy Customs, and special guest Judge

Mathis. Sole Survivor is sponsored by Angelus, and will be providing all materials. The Sole

Survivor competition is also partnered with the Kicks For Creators foundation, an organization that

helps young entrepreneurs get their companies up and running, an opportunity they may not have

otherwise. The shoes created during the event will be auctioned off with 100% of the proceeds going

to the non-profit. Sole Expo will also be raffling off a multitude of other prizes over the course of the

event, including a pair of the extremely sought after Yeezy 2 Red Octobers and a thousand dollars in

prizes.