While searching for new brands to feature I came across the brand 3.PARADIS which brings the deconstructing of traditional ideas and reinventing conventions in menswear with no boundaries, no rules, no conventions. to the market. Not only were their pieces impressive but the back story and words from owner Emeric “Rico” Tchatchoua were. Check out their video look-book as well a background on the brand inside.
“WE ARE SO USED TO THE WORLD WE LIVE IN THAT WE FORGET THAT IT COULD BE COMPLETELY DIFFERENT. WE JUST DECIDED TO SHOW A DIFFERENT WORLD THROUGH THE ART OF FASHION. A BETTER WORLD WHERE THE ARTISTS WILL BE ABLE TO SIT DOWN TOGETHER AT THE TABLE OF BROTHERHOOD. EVERY HUMAN IS AN ARTIST, ART IS SIMPLY THE EXPRESSION OF THE SOUL” – Emeric “Rico” Tchatchoua.
