Detroit Rubber Ep. 1 of 6 - Prince Fielder's $10k Jordans???

Rick Williams and Roland "Ro" Coit are owners of well known Detroit sneaker shop Burn Rubber.    The duo has launched "Detroit Rubber" to give us a look into day to day operations.

"Watch the drama unfold as the guys hustle to keep the ship afloat, managing a crazy cast of characters while maintaining their clout in Detroit hip hop culture."