Hypebeast Spaces: St. Alfred

Established by the same folks behind KICKS/HI, Chicago’s St. Alfred has evolved into not only one of Chicago’s premier lifestyle shops, but one of the most highly regarded across the country. Having worked with industry heavyweights like Nike, Converse, New Era, Reebok, Vans, and Gatorade to artists like Dalek and Mr. Cartoon, St. Alfred has become a one-stop shop for everything from Stussy, Undefeated, Norse Projects, visvim and WTAPS, to iconic labels like Ray-Ban and Red Wing alongside its own in-house designs.
For the latest edition of Spaces, we were fortunate enough to sit down with the brains behind the store at their unified workspace – located just a few doors down from the shop itself. Collectively handling both the buying and day-to-day operations for the store, Frank DiGiovanni, David Robinson and Joe Shaefer sat down to discuss the workspace, the shop itself, and the “breath of fresh air” that the separation provides in fostering creativity and development of the St. Alfred brand.