The 10 Most Valuable Luxury Brands In the World


Louis Vuitton, the French maker of laminated canvas handbags, was named the world’s most valuable luxury brand for a seventh consecutive year.

The brand, owned by LVMH, is worth $25.9 billion, a 7 percent increase from 2011, according to Millward Brown Optimor’s 2012 BrandZ study.

Hermes, in which LVMH owns a stake, rose to second place with a value of $19.1 billion, up 61 percent on last year. Rolex, the closely-held Swiss watch brand, was ranked third at $7.17 billion, a 36 percent gain.

Here are the top 10 names in luxury:

1 Louis Vuitton, valued at $25.9 billion, up 7%.


2 Hermes, valued at $19.1 billion, up 61%.


3 Rolex, valued at $7.2 billion, up 36%.


4 Chanel, valued at $6.7 billion.


5 Gucci, $6.4 billion (down 14%).


6 Prada, $5.7 billion (first time in top 10).


7 Cartier, $4.8 billion.


8 Hennessy, $4.6 billion.


9 Moet & Chandon, $4.2 billion.


10 Burberry $4.09 billion.

Source: bloomberg

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